UMASS MEMORIAL HEALTH - SOCIAL POSTS
Project Overview
The Social Media team at UMass Memorial Health needed templates for various social posts (statistics, patient and caregiver quotes, and awards) that had a new and refreshing feel while sticking to the UMass Memorial Health brand.
The Solution
I worked with my supervisor and the Social Media team to brainstorm and create ideas for the layout of these posts. We came up with a new cutout photo treatment to add some depth to the quote posts. I worked within the brand guidelines to determine color and font choices to keep the post consistent to the brand identity. While the statistic posts were created in Adobe InDesign, the templates had to be created in Canva so the Social Media team could access and edit them.
Client
UMass Memorial Health
Year
2025
Design Software
Adobe InDesign,
Canva

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