Logo & Informational Flyers
Float 207
Project Overview
During my time at One Circle Agency, I served as Creative Director for our client, Float 207. Float 207 is a wellness spa located in Bangor, Maine. They specialize in sensory deprivation tanks. Our first task as a team was to come up with some new logo designs. They wanted a modern  minimalistic logo that gave of the vibe of ‘floating’. I also took on redesigning some of their older materials and creating a few TikTok videos.
The Solution
My team and I started off with a meeting walking through logos from competitors to see what they liked and didn’t like. We also went over colors, fonts, and symbolism. Afterwards, we created a list of things that float, colors they may like, and potential typefaces. Each member of my team created a couple of logo concepts. We suggested going with a blue to provide a feeling of calmness and trust. Ultimately, the client decided not to use one of our logo designs and stick with their original brand colors. However, it was a valuable exercise in working with a client through the logo design process.
Client
Float 207
Year
2025
Design Software
Adobe InDesign
Adobe Illustrator

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